Oscar Hoole x ContentSmash Case Study

Generating 200M+ Impressions and 50,000+ Followers in 90 Days

"I went from complete invisibility to having CEOs, investors, and even UK Parliament reaching out - all through strategic content"

Oscar Hoole, Co-Founder of ContentSmash

Oscar Hoole, Co-Founder of ContentSmash

Monthly Impressions

65M+

New Followers

50,000+

Newsletter Signups

7,000+

New Newsletter Signups

7,000+

New Followers

50,000+

Monthly Impressions

65M+

Overview


ContentSmash helps B2B founders build personal brands that drive influence and revenue. After helping clients generate billions of impressions and multiple exits, we decided to document our journey building our own brand from scratch


We transformed our expertise into a systematic content machine, resulting in 200M+ views, thousands of leads, and daily high-ticket opportunities in just 90 days.



The Challenge


Like most agency founders, we faced the classic "cobbler's children" dilemma:

Overview


ContentSmash helps B2B founders build personal brands that drive influence and revenue. After helping clients generate billions of impressions and multiple exits, we decided to document our journey building our own brand from scratch.


We transformed our expertise into a systematic content machine, resulting in 200M+ views, thousands of leads, and daily high-ticket opportunities in just 90 days.


The Challenge


Like most agency founders, we faced the classic "cobbler's children" dilemma:

Hidden Expertise

Generating results for clients but not showcasing our own expertise

Brand-Neglected

Too busy delivering services to focus on our own brand

Untapped Insights

Valuable insights trapped in our heads, not reaching our audience

The result?


Despite our track record of success,
we weren't capturing the opportunities we were creating for others.

Our Approach


We implemented the same system we use for clients on our own brand:

1

 Content Strategy

Daily high-impact content focused on personal branding, business growth, and proven results.

2

Platform Optimization

Strategic presence on LinkedIn and Twitter, optimized for each platform's algorithm and audience.

3

Systematic Execution

Consistent delivery of valuable insights while testing and scaling what works.

1

 Content Strategy

Daily high-impact content focused on personal branding, business growth, and proven results.

2

Platform Optimization

Strategic presence on LinkedIn and Twitter, optimized for each platform's algorithm and audience.

3

Systematic Execution

Consistent delivery of valuable insights while testing and scaling what works.

Results


In just 90 days, we built a content machine that transforms expertise into opportunities:

Business Impact

200M+ views across

platforms

1,200+ qualified inbound

leads

Multiple high-ticket clients

Daily partnership

opportunities

Brand Authority
& Presence

Ranked #1 in Estonia on

Favikon

50K+ targeted followers

across platforms

67M+ monthly impressions

Top 1% Twitter/X creators

worldwide

"I went from complete invisibility to having CEOs, investors, and even UK Parliament reaching out - all through strategic content"

Oscar Hoole

Co-Founder of ContentSmash

Example Works

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Business Impact

200M+ views across

platforms

1,200+ qualified inbound

leads

Multiple high-ticket clients

Daily partnership

opportunities

Brand Authority
& Presence

Ranked #1 in Estonia on

Favikon

50K+ targeted followers

across platforms

67M+ monthly impressions

Top 1% Twitter/X creators

worldwide

"I went from complete invisibility to having CEOs, investors, and even UK Parliament reaching out - all through strategic content"

Oscar Hoole

Co-Founder of ContentSmash