WhyNative x ContentSmash Case Study

From Zero to Inbound Leads in One Week

"This is absolutely brilliant! We got 3 inbound leads in just the first week of working with you."

Joe Williams, Founder of WhyNative

Joe Williams, Founder of WhyNative

First Week Leads

3

Engagement Rate

200%

Time Investment

1 hrs/month

Time Investment

1 hrs/month

Engagement Rate

200%

First Week Leads

3

Overview


WhyNative helps brands create native advertising campaigns that convert. Despite their expertise in paid advertising, they weren't leveraging organic reach to generate leads.


We partnered with Joe to transform his expertise into a content system that attracts qualified leads without paid advertising.



The Challenge


Like many paid advertising experts, Joe faced a common paradox:

Overview


WhyNative helps brands create native advertising campaigns that convert. Despite their expertise in paid advertising, they weren't leveraging organic reach to generate leads.



We partnered with Joe to transform his expertise into a content system that attracts qualified leads without paid advertising.


The Challenge


Like many paid advertising experts, Joe faced a common paradox:

No Organic Presence

Not leveraging organic content for his own brand

Referral Dependent

Relying solely on referrals

Limited Reach

Valuable insights not reaching potential clients

The result?


Despite being great at paid customer acquisition,
WhyNative wasn't capturing the organic opportunities available to them.


Our Approach


We implemented a rapid-results content system:

1

Authority Positioning

Positioned Joe as the native advertising expert through strategic content themes.

2

Value-First Content

Transformed his paid advertising expertise into organic content that attracts decision-makers.

3

Platform Optimization

Strategic distribution across platforms where his ideal clients spend time.

1

Authority Positioning

Positioned Joe as the native advertising expert through strategic content themes.

2

Value-First Content

Transformed his paid advertising expertise into organic content that attracts decision-makers.

3

Platform Optimization

Strategic distribution across platforms where his ideal clients spend time.

Results

Business Impact

Within the first week:

3 qualified inbound leads

Increased brand visibility

Growing industry authority

Systematic lead generation

"This is absolutely brilliant! We got 3 inbound leads in just the first week of working with you."

Joe Williams

Founder of WhyNative

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Business Impact

Within the first week:

3 qualified inbound leads

Increased brand visibility

Growing industry authority

Systematic lead generation

"This is absolutely brilliant! We got 3 inbound leads in just the first week of working with you."

Joe Williams

Founder of WhyNative